Watkins Products Brand Story

Nestled in the Mississippi River Bluff town of Winona, MN., Watkins has been America’s pioneer in natural living since 1868. As America’s original natural apothecary manufacturer, Watkins uses only the finest natural ingredients in its diverse lines of personal care, home care, remedies and organic flavorings.

Committed to being America’s most trusted natural products company, Watkins adheres strictly to the same quality standards set forth by its founder J.R. Watkins. Its J.R. Watkins Natural Apothecary line of personal care contains only natural, environmentally friendly ingredients from renewable resources, avoiding chemicals like parabens, sulfates, phthalates and more and is one of very few lines to be certified by the Natural products Association.

Natural cleaners have also been a large part of its diverse product mix as far back as 1917, when the company first launched Natural Vegetable Oil Soap made with pure vegetable oils and no animal bi-products, fillers or colors. Almost a century ago its advertisements boasted “Just pure soap, that’s all”… and “Pure enough to eat!” As globally-minded as its customers, Watkins now aims to make household chores a little easier with its newest line of J.R. Watkins Natural Home Care cleaning products. Made with refreshing lemon and lavender oils and highly effective plant derived surfactants, Watkins diverse line of cleaners are safe and effective for your home and your family.

Responsible manufacturing processes are as important as its commitment to providing natural, consumable items for everyday life. By utilizing gravity- fed filling, biodegradable packing materials, as well as strict recycling programs and much more, Watkins is devoted to leaving the smallest environmental footprint possible.

Since moving from Plainview, Minnesota to Winona in 1885, Watkins has consistently been one of the largest employers in Southeastern, Minnesota. It has remained a leader and responsible contributor to not only its local community in Minnesota but also to the world at large and continues to support educational, cultural and humanitarian efforts, including the United Way, Best Buddies, The 52nd Street Project and many other non-profit organizations dedicated to making the world a better place.

Do You work with a Non-Profit or other Community Group? Contact Me and We’ll put together a Fundraising Program tailored to Your Needs! It begins with a Free Membership and Free Watkins Website where You can Inform Your Members and Supporters about Your Watkins Fundraising Program! Then, when Your Members, Supporters, and others, order Toll Free, or Online, Your Group will receive from 16% – 30% and Watkins takes the orders, collects the money, and delivers the Products! There’s really no risk! So contact us today! 😉

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Independent Watkins Manager
Brian Hurlburt (ID#342198)
Toll Free 877-822-8463

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