Comparing Lousy Brand Name Marketplace Labels To Watkins Natural Products Labels

I’d like to say there’s no comparison! However, while watching CBC Television’s Market Place Show recently long held suspicions we confirmed! Many well know Brand Name Companies use terms like Natural and Organic which in many cases are misleading, yet conform to Government Regulations concerning Natural and Organic Products!

Marketplace takes a closer look at some of the green labelling on personal care products. We discover that many of those natural and organic labels are often misleading or exaggerating their claims. (

Marketplace has discovered that terms like Natural and Organic are really most often used as simple marketing terms!

Erica Johnson separates the trully green products from the “greenwashed” — products that look green, but really aren’t — in our top ten countdown of the most misleading natural products. (Watch the Marketplace Show).

Rather than try to repeat the Marketplace findings here, I’m going to try to provide some alternatives!

Imagine a Company who is forth coming with product ingredients, provides only the best product ingredients, and was the first company ever to provide a Satisfaction Money Back Guarantee and still stands behind it 143 years later! That company exists in the form of Watkins!

To discover what Watkins Products contain, and perhaps more importantly, what Watkins Products do not contain, go to our Online Watkins Store. Click on “About JR Watkins” and then click on Living Naturally — A Way of Life. Here you will discover Watkins Brand Commitments and Watkins Freedom Code!

Brand Commitments:

  • 95% Natural and above
  • Sodium Lauryl Sulfate Free
  • Sodium Laureth Sulfate Free
  • Paraben Free
  • Phthalate Free
  • Mineral Oil, Petrolatum free
  • Dye Free

Free Yourself with J.R. Watkins Natural Apothecary Freedom Code:
  • Sulfates
  • Chemical Sunscreens
  • Petro Chemicals
  • Glycols
  • Parabens
  • Phthalates
  • DEA/TEA-synthetic stabilizers
  • Formaldehyde Donors
  • 1,4 Dioxane
  • Polymers
  • Acrylates
  • Carbomer
  • PVP
  • Chemical Preservatives
  • Silicones
  • Quats
  • Talc

All Watkins products are packaged in BPA (Bisphenol A) free plastic containers.
(Thus avoiding the harmful BPA found in many plastics these days)

Marketplace went onto questions several Companies about their product contents and percentage of natural ingredients in their products with “Natural” on the labels. It seems the most common answer was that their Companies could not answer for fear of having their proprietary formulas stolen by other Companies!

Marketplace asked Aveeno (owned by Johnson & Johnson) “What percentage of the content of your products is natural?” and Aveeno responded “We do not disclose the percentage of ACTIVE NATURALS(tm) responses in our products for competitive reasons.”

Marketplace also asked Huggies (owned by Kimberly-Clark) “What makes the Huggies Natural Care wipes natural?” and Marketplace also  asked about the percentage of Natural Materials in Huggies products. Huggies response was similar to that of Aveeno in that Huggies responded

“As to our Huggies brand Natural Care wipes, they include Vitamin E and natural Aloe. Additionally, Huggies brand is the only major baby wipes manufacturer to use a basesheet largely comprised of pulp fibers, a renewable resource. In contrast, most other baby wipes manufacturers produce their wipes with a basesheet comprised of petroleum derived polymer materials.

Water is the main ingredient in the solution present in Huggies brand Natural Care wipes, and in fact all branded baby wipes. Irrespective of brand, they all also contain responses to prevent the development of bacterial and/or fungal contamination. For this purpose, Huggies brand Natural Care baby wipes contain the responses methylparaben and methylisothiazolinone (MIT) at levels approved by Health Canada as well as by 25 regulatory authorities and countries around the world, including the U.S., Europe and Japan. ”

According to the Marketplace research,

Parabens are estrogenic, meaning that our body can mistake them for estrogen. Not such a good thing: Estrogenic chemicals may, among other things, increase the risk of breast cancer. While many toxicologists argue that this hormonal interference is weak for parabens, many people are trying to limit the amount they use every day. (Read more about the Ingredients)

This all makes little sense to us as Watkins has no problem not only providing ingredients and percentages on their product labels, but also provides third party verification wherever necessary! Such third party verification of Watkins Products is provided by the Natural Products Association and the USDA; which means Watkins Product meet the most stringent standards. (Watkins is the only Direct Selling business that carries the NPA Seal)

We encourage you to do your own research, exercise caution, and use the
Tip Sheet: How to avoid getting duped by ‘natural’ labels – by Marketplace

When you’ve done your research, and know which products pass the test,
turn to Watkins, trusted for 143 years, backed by the Watkins Money Back Satisfaction Guarantee, with independent third party product certification of the Natural Products Association and the USDA.

Then, Call the company, 1-800-WATKINS, Ask them to tell you what percentages, ask  how they certify their ingredients, and what’s in their fragrances?

If You would like to receive Free Watkins Products by having us come and hold a Watkins Tasting Event, or want information about saving 25% on your Own Products, or earning up to 39% for You or Your Group, or anything else related to Watkins Products, or Watkins Associates, please…
Contact Brian Hurlburt, Independent Watkins Manager, ID#342198
Or phone me Toll Free at 877-822-8463.

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